Washingtonpost.com on the rural strategy:
"Indeed, even close observers of Ohio politics might have missed the Bush campaign's emphasis on social values because much of its outreach efforts occurred away from the mass media. While the two campaigns slugged it out on big-city TV stations with commercials about the war and the economy, Bush's Ohio campaign used targeted mailings, phone calls and doorstep visits to talk about values, said John C. Green, a University of Akron professor who studies religion and politics. Green described one piece of mail from the Bush campaign that featured a beautiful church and a traditional nuclear family. It was headlined, 'George W. Bush shares your values. Marriage. Life. Faith.' 'It could not have been clearer if it had quoted from the Bible,' Green said. "